Market opportunities are endless – product lines, channels, business models, geographies, and each combination has its promise. Limited funds are quickly depleted unless razor sharp focus is implemented. Maybe you go after the low hanging fruit, maybe you go after the highest impact.
Formal decision methods are in the tool kit, but what I have found to be more important is to do the analysis, have the debate, and then commit. Singular focus, uncompromising commitment, relentless optimization are the keys to success.